Business Model - Voice Broadcasting

Description

Voice broadcasting is a service which allows you to instantly send phone calls with some prerecorded message to an array of numbers automatically.

Usually it is used to send alerts, notifications, reminders, political campaign calls, interactive polls or surveys.

What is necessary to implement this

• MOR with Auto-Dialer addon. It is a full solution, hosted on Kolmisoft servers so you do not need any additional equipment on your premises.
• Termination provider
• Voice file in MP3 or WAV format.

What services you can offer

Target group

First of all you need to define your target group. Basically it can be anyone who would like to reach their clients, but to be more specific from our experience voice broadacting is mostly used for:

• Political campaigns
• Reminders (appointment, payment, etc)
• Attracting more leads
• Delivering information for big list of recipients quickly

How to find clients?

Here is one way:

• Enter to Google Calendar of Elections
• Contact political parties, marketing agencies and call centers from those countries few months before the election

All of them are your potential clients.

To see if they might be interested in your services, ask the following questions:

• Does your company want more leads?
• Would you like to have a way to be connected with thousands of potential clients without overextending your budget?
• Would you like potential clients to call you instead of cold calling?

Services

If they answer to all above questions “YES”, please read below to understand how you can help them.

Your goal is to create a connection between your clients and their target audience using the following ways:

• Voice broadcasting. Allows you to broadcasts telephone messages to hundreds or thousands of call recipients (members, subscribers, employees, or customers) at once. It also enables you to manage a database of phone lists as well as digitally-recorded phone messages.
• Interactive voice broadcasting. Allows the call recipient to listen to the recorded message and interact with the system by pressing keys on the phone keypad. It enables your target clients to be connected to the sales representative to make an order or to receive more information regarding played message.

How it works

1. Creating a message. First create a powerfully persuasive recorded phone message.
2. Recording a message. Record it using professional voice narrators.
3. Creating a phone list. Furnish a phone list to dial to according to the description of your potential client.
4. Launching a campaign. Deliver the campaign at agreed time (you can set it in advance).
5. Report about a campaign. Provide a detailed report about launched campaign so your clients could know exactly how many, and how fast leads are coming to them, so they are not overwhelmed with too many at once.

More detailed logic is explained here.

Financial figures

Investment in this business consists of the following parts:

• Hardware (server)
• Software (MOR softswitch with billing & routing)
• VoIP traffic
• Voice narration
• Staff
• Marketing and other expenses

Kolmisoft can provide the necessary infrastructure (Hardware + Software).

Here you can check the newest pricing.

You'll have to arrange everything else yourself.