Margin and Markup

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If we have BUY and SELL prices, then:

PROFIT = SELL - BUY.

  • Margin = PROFIT / SELL x 100.
  • Markup = SELL / BUY x 100 - 100.

In other words:

  • Margin = PROFIT's part in the SELL price, or the part profit makes up in the sell price.
  • Markup = the increase from the BUY price to the SELL price, or how much the SELL price has increased from the BUY price, in percent.



Negative Markup

There is a special case when Markup could become negative. It happens when DID Provider pays to System Owner (admin) for a call to the DID. When Provider Rate is > 0.

Example:



See also